Artist Creator Social Media * pockettraci

Nothing is more exciting and challenging to me than a brand new business. I love working with Creators to digitally promote their wares and services and Justin is a true artist. White Rabbit Gameworks is an exciting New Orleans puzzle maker founded during Quarantine 2020. We worked together to create a colorful brand look that embodies the rabbit creators, puzzle fun, and a silly voice.

Starting from nothing in March 2021 with one puzzle launch further down the road, I built a functional e-commerce site with videos and a newsletter sign up. We send out exclusive deals to subscribers and they always get a first chance to buy new puzzles.

We’ve found a small, engaged audience on social media, but more importantly, my use of hashtags led us to a very influential Discord puzzle group. We’ve been able to connect with puzzle people to test and review new puzzles in the spheres where the puzzle buyers are most engaged.

With half a dozen unique products on the website as well an Etsy shop (as of Dec 2021), Justin widened his focus to local New Orleans art markets. I create content for those events that the hosts can repost and share, which helps us all get more folks in the door!

This ongoing project includes the following: